Insights from Chris Jackson and Rachel Hicks
It’s time for day two of the TD SYNNEX coverage of IBM THINK 2024. Chris Jackson has stepped up to the challenge admirably, catching up with Rachel Hicks, Sales Leader for TD SYNNEX at IBM, to discuss key strategies for UK partners, the broader EMEA ecosystem, and IBM’s perspective on TD SYNNEX and the UK channel. They also announce the new watsonx Gold 100 programme, which promises to enhance technical proficiency, provide marketing funds, and accelerate go-to-market strategies for partners.
Rachel emphasises the importance of collaboration and ecosystem enhancement, highlighting IBM’s initiatives to grow existing partnerships and recruit new ones, especially in areas like AI and sustainability. David Stokes also spoke about IBM’s 2024 ecosystem initiatives, focusing on embracing the IBM ecosystem and acquiring new clients to expand IBM’s reach and capabilities.
Chris summarises the ‘Monetise AI and Accelerate Your Journey’ session led by David Larose, noting the significant investments IBM has made in watsonx. He encourages partners to explore watsonx Assistant and highlights the extensive business development and marketing resources IBM offers to support partner solutions.
Join us for the final instalment where Chris talks with Zeeshan Anwar from NexaQuanta.
