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Defend the Spend: Turning IT Transparency into Growth

Event Details

In an era of constrained budgets and rising digital expectations, today’s technology and finance leaders face a critical question: How can we fund innovation without losing control of costs? 

When: Monday, 24th November 

Timings: 08:30-13:15 (breakfast and coffee networking before sessions start at 09:00) 

Where: IBM Innovation Studio, York Road, London SE1 7ND 

Why Attend?

Join IBM and 74 Digital at the IBM Innovation Studio, London for an exclusive, invite only, half-day forum on how IT Financial Management (ITFM)—powered by IBM Apptio—helps organisations move from reactive cost control to strategic value optimisation. 

What to Expect:

We are proud to have Jon Sober, a renowned Technology Business Management (TBM) thought leader and best-selling author, joining us to help answer any questions you have. 

Through practical discussions and live demos, you’ll discover how leading finance and banking organisations are: 

  • Transforming IT from a cost centre into a value engine 
  • Building financial agility and defensible budgets 
  • Aligning CIO and CFO priorities around data-driven decisions 
  • Redirecting up to 15% of existing spend for new innovation 
 

 

Meet the Speakers:

Jon Sober – TBM Thought Leader

Adam Mitchell – Seven Four Digital, CEO

Nick Blackburn – IBM Apptio, RVP