Improving Financial Services with GBG and IBM

In this insightful presentation, discover how GBG, a UK-based technology company, plays a crucial role in financial services by partnering with IBM to deliver cutting-edge address verification solutions. With over 1,500 colleagues worldwide and serving 20,000 customers, GBG specialises in location, identity, and fraud-related solutions. Their technology, embedded within IBM’s platforms, ensures accurate, standardised address data—a critical component for onboarding, compliance, and customer relationship management in financial services.

GBG’s location technology, known as Avi, is deeply integrated into IBM Cloud Paks for Data, providing comprehensive address verification across 240 countries. This service tackles the complexities of global address data, handling multiple languages, character sets, and diverse formats. By ensuring data integrity, Avi helps financial institutions reduce risk, improve compliance with regulations like ISO 222, and enhance customer experiences by minimising friction during processes such as KYC checks.

As financial services continue to evolve, the importance of accurate, reliable customer data cannot be overstated. GBG’s partnership with IBM allows organisations to not only meet regulatory requirements but also deliver seamless customer experiences in an increasingly digital world. For those interested in enhancing their data strategies, GBG offers a data health check through IBM’s partner network, providing insights into the quality of existing customer data and opportunities for improvement.

Learn how partnering with us and IBM can benefit your clients. For more information, email us at partners@techstories.ai