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TUI and IBM Apptio – A Case Study

Can you prove that your cloud strategy has really delivered the desired business benefits? Travel group TUI took a fundamental look at this question while combining its “Agile Cloud Journey” with FinOps. The result: the business value of their cloud investment is clear down to the application level and continues to be optimized.

The power of IBM Apptio Cloudability

TUI, the world’s largest integrated tourism group, harnessed IBM Apptio Cloudability to gain full transparency across all cloud accounts and providers. This enabled them to track costs at the application and business‑unit level, right down to individual workloads. Armed with machine‑learning‑driven forecasting and anomaly alerts, TUI’s IT teams could proactively identify inefficiencies—such as over‑provisioned instances—and act on rightsizing and Reserved Instance recommendations that boosted cloud cost savings.

By implementing a robust FinOps culture, they streamlined chargeback and showback, aligning cloud costs with ownership and accountability—driving teams to continually optimise resource usage. The result? A 50% cloud‑cost reduction during the 2020 downturn, achieved without disrupting service delivery—while maintaining the flexibility to scale dynamically in response to changing demand.

Read this travel, leisure and tourism industry case study to see how TUI transformed its cloud cost management with Cloudability.

Read the case study here

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