Ben Lowe
Founder & CEO, ViaNova
Controlling your cloud spend with ViaNova
“What if…?” can be a provocative question. In my personal life, I’ve recently pondered “What if we have another baby?” and “What if we move house?”… heart-led decisions that I’d never put through a spreadsheet. In business, though, some questions demand exactly that.
When you’re responsible for managing IT infrastructure, the cost of not making a decision deserves as much rigour as calculating ROI. That realisation sits at the heart of ViaNova, a FinOps-led managed service for UK and EU enterprises with significant cloud spend and the ambition to control it.
The cost of doing nothing is NEVER ZERO
In my years spent working with IBM’s Cloudability, Apptio, Turbonomic and Instana solutions, I’ve helped organisations optimise their estates, reduce risk, and manage costs. But one question kept surfacing: once you’ve captured the initial savings, what does it actually cost, at renewal time, to do nothing?
Contrary to popular assumption, it’s not simply “the money you didn’t spend”. The impact runs much deeper. When a business treats FinOps as a line item to be cut, the long-term financial damage is often invisible until it’s too late.
Innovation at any cost?
This risk has grown sharper with the wide-scale adoption of Agentic AI, where game-changing productivity gains start to become unsustainable when accompanied by uncapped cost growth. A single AI agent workflow can silently multiply your compute bill. And, without the right oversight, a culture of “innovate first, budget later” takes hold until the money runs out.
ViaNova removes this risk by ensuring investments can be accurately interrogated – taking you from guesswork and predictions, all the way to proof.
Limitless potential at a realistic cost
Historically, getting on top of cloud costs meant buying your way out: more subscriptions, more headcount. But how do you know if any of it is working? And how do you put a number on doing nothing?
At ViaNova, we help organisations answer those questions through a simple, evidence-led process:
1. Baseline & Discovery
We assess your current state across cloud, security and IT ops to establish a clear, measurable starting point.
2. Continuous Optimisation
Embedded specialists deliver ongoing improvements, with monthly value reports and live dashboards that show exactly what’s changed.
3. Renewal you can prove
Contract reviews backed by tracked outcomes: savings delivered, risks mitigated, efficiency gained. No guesswork.
See it in action
To see the services ViaNova offer in action and learn how your organisation can benefit, join our online webinar in September. Full details are as follows:
Date: 17th September
Time: 15:00 – 16:00
Venue: Online
Featuring a real-world use case and a live demo, you’ll leave knowing:
- What your “do nothing” cost actually is – and how to present it to the board
- Why FinOps delivers more when decoupled from revenue growth
- How ViaNova builds an accurate “do nothing” picture in production environments
To register, please complete the form below.
Can’t make it? Register your interest using the same form below, and we’ll send you the key takeaways – plus reach out to run the numbers for your organisation.
