Francis Rooney
Technical Pre-Sales Consultant – IBM & Red Hat Software | TD SYNNEX UK&I
A Trusted Advisor to IBM Partners – Meet Frank
Frank is a Technical Pre-Sales Consultant at TD SYNNEX and a trusted advisor to many IBM Business Partners across the UK.
Working across IBM’s software portfolio, Frank helps partners turn technical challenges into practical solutions. From pre-sales support to navigating new technologies, his focus is on helping partners build confidence and deliver successful customer outcomes.
A Career Built on Technical Expertise
Frank began his technology career as a programmer, working with COBOL, CICS, DB2 and MQ within a large retail organisation. This hands-on experience gave him a strong understanding of how enterprise systems are built, integrated and supported.
For the past 25 years, Frank has worked in IBM distribution, developing deep expertise across IBM’s software portfolio and a reputation for making complex technical topics straightforward and practical.
A firm believer in continuous learning, he has also achieved numerous IBM accreditations and certifications throughout his career.
Supporting IBM Partners Every Step of the Way
A major part of Frank’s role is helping IBM Business Partners strengthen their technical capabilities. He supports both new and established partners with IBM technical resources, training and accreditation paths.
Frank also provides pre-sales support throughout the sales cycle – helping partners qualify opportunities, validate solutions and prepare for customer conversations. This can include technical workshops, demonstrations, solution positioning and architecture discussions.
He’s particularly passionate about helping partners understand emerging technologies and identify where IBM solutions can address real customer challenges and create new opportunities.
Why It Matters
For Frank, technical knowledge is most valuable when it’s shared. He enjoys helping partners develop new skills, solve customer problems and build confidence in IBM technologies.
Away from technology, Frank volunteers as a Community First Responder, providing potentially life-saving assistance in his local community before ambulance crews arrive – reflecting the same calm and supportive approach he brings to his work.
Three Questions with Frank
What do you enjoy most about your role?
“Working with partners to solve real customer challenges. Every engagement is different, and it’s rewarding to help turn ideas into successful solutions.”
What’s one technology you’re excited about?
“AI continues to evolve at an incredible pace, particularly Agentic AI. It’s opening up opportunities for businesses to automate more intelligently and work in entirely new ways.”
What’s one piece of advice you’d give a partner?
“Never stop learning. Technology evolves quickly, and investing in your own skills is one of the best ways to create new opportunities for your business and your customers.”
What Frank is Working on Right Now
Frank is currently helping partners maximise their IBM Individual Partner Profiles. He works with individuals and organisations to identify technical knowledge gaps, develop bespoke enablement plans and guide them towards IBM proficiencies.
From recommending training and preparing for certifications to identifying the skills that will have the greatest impact, Frank’s goal is simple: help partners build stronger technical capabilities so they can deliver stronger customer solutions.
Want to Find Out More?
If you’d like support around IBM AI, automation, hybrid cloud or IBM software, Frank is always happy to help.
Whether you need technical guidance, support with a customer opportunity, or simply want to explore what’s possible, contact your TD SYNNEX IBM team to arrange a conversation with Frank.
