Moving from prediction to proof with ViaNova
When you’re responsible for managing IT infrastructure, the cost of not making a decision deserves as much rigour as calculating ROI. That realisation sits at the heart of ViaNova, a FinOps-led managed service for UK and EU enterprises with significant cloud spend and the ambition to control it.
The risk of doing nothing has grown sharper with the wide-scale adoption of Agentic AI, where game-changing productivity gains start to become unsustainable when accompanied by uncapped cost growth. A single AI agent workflow can silently multiply your compute bill. And, without the right oversight, a culture of “innovate first, budget later” takes hold until the money runs out.
Join ViaNova’s online webinar on 17th September to learn how your organisation can remove this risk by ensuring investments can be accurately interrogated with IBM Cloudability, Turbonomic and Instana – taking you from guesswork and predictions, all the way to proof.
Event Details:
Date: Thursday, 17th September
Time: 15:00 – 16:00
Location: Online Webinar
Event Speakers:
Ed Epstein, IBM
Ed Epstein is a FinOps and technology value leader at IBM, helping enterprise organisations get more value from their cloud and technology investments. With deep experience across Cloudability, Apptio, and IBM, Ed works with customers to bring finance, IT, procurement, and engineering teams together around better cost visibility, stronger accountability, and smarter decision-making.
His focus is on helping organisations move beyond reporting and cost control, towards a more practical and collaborative approach to technology value management. Ed is particularly interested in how FinOps, automation, and AI can help enterprises optimise spend, improve governance, and make better decisions about where to invest next.
Lee Wagner, ViaNova
Lee Wagner has spent 15 years as the first commercial hire at the cloud companies that defined modern FinOps — Cloudyn (acquired by Microsoft, became Azure Cost Management), Spot.io (acquired by Flexera), Zesty, and now OpenOps. He has led the commercial function from zero to Series B. He is a FinOps Foundation practitioner, AWS Cloud Practitioner, TBMCE and a Gartner Peer Ambassador for Technology Finance. Largely Enterprise and large MSP-focused, Lee has helped these organisations gain control of cloud costs, automate efficiency, and scale FinOps practices. He is now bringing his expertise to ViaNova as their Head of Managed FinOps.
What You’ll Gain:
- Customer Story: Hear about how one of ViaNova’s FinOps customers is approaching cloud financial management and building a culture of cost accountability. Discover why FinOps as a Service is gaining momentum as a scalable way to accelerate TBM maturity and maximise value from cloud and IT investments.
- Expert insights from the speakers detailed above.
- A live demo of ViaNova’s Orbit tool that shows how the cost of doing nothing is modelled, helping organisations assess their current state across cloud, security and IT ops and provide monthly value reports and live dashboards to deliver ongoing improvements.
As a result, you’ll leave knowing:
- What your “do nothing” cost actually is – and how to present it to the board
- Why FinOps delivers more when decoupled from revenue growth
- How ViaNova builds an accurate “do nothing” picture in production environments
To register your interest in attending, complete the form below!





